You can judge a good “hoodoo” store by the smell. 

If you walk in and smell incense, herbs, and candles, you’re in the right place. This is especially true at Motown Witch, a metaphysical supply store that recently opened in a beautiful open space at 16844 Schaefer Hwy. on Detroit’s west side. 

Painted a bright yellow, the store is spacious with a large display of herbs like jasmine, lavender, and hibiscus in glass jars behind the counter that immediately beckon to customers. Scents like Wild Berry incense permeate the air and seduce the senses.

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Robin Morris has lived in Toledo for 13 years, but she only opened her store at 2455 W. Sylvania Ave. about 18 months ago. While Power of 3 is only the latest of many metaphysical shops that local Pagans and Wiccans have seen over the years, she envisioned it as one for all faiths.

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More than a decade before the Farley Center was founded — and just 20 miles down the road — Selena Fox built one of the nation’s first natural cemeteries. Fox is the founder and director of Circle Sanctuary, a nature spirituality church nestled on a 200-acre preserve in Barneveld. In 1995, Fox set aside 20 acres for scattering ashes. Fifteen years later, the church completed the local requirements for full-body burials. Fifty-eight people have chosen Circle Cemetery...

The turning of the wheel has brought those of us in the northern hemisphere to the celebration of Imbolc, and in the southern hemisphere, Lughnasadh or Lammas.

This wintry season in the northern hemisphere is celebrated by different traditions under a variety of names – the twelve-day observance of Entschtanning (the emergence), the Shinto Festival of Setsubun (February 3), the feast day of Saint Brigid of Ireland (February 1), and of course...

Although the internet has been around for decades now, many are calling 2020 the “Year of the Internet” as the entire country has moved huge portions of our lives online.

While encountering a large and diverse Pagan community online is certainly nothing new, COVID-19 restrictions and concerns have forced even local covens, groups, and meetups to find alternative ways to share rituals.

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On Sunday Michelle Belanger tweeted about an Etsy store that was selling file downloads of Pagan titles written by a variety of authors.

Etsy responded quickly and apparently shut down the store. But had it not been for Belanger’s surveillance, it’s not clear how long pirated products might have been sold.

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“Yule” is an oft-used word during this festive season. The classic Christmas tune "Deck the Halls" gushes about “yuletide carols.” YouTube Yule logs bring crackling joy to those without fireplaces. And many companies are on the real Yule log train with their own weird twists to the holiday staple. But what does Yule mean? How did it become associated with Christmas? The history behind the word Yule, what it celebrates, and how people enjoy Yule today is a trip worth taking. Let’s dive into Yule’s interesting past.

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Portlanders have been leading protests against racism and police brutality for more than five months after the death of George Floyd. Organizing months of ongoing direct action is one challenge, but keeping each other safe—physically and mentally—is another.

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Witchcraft isn’t just for Halloween anymore — it’s a lifestyle. 

The recent rise of WitchTok (a portmanteau of witch and TikTok) is the only latest manifestation of the internet coven’s magical ascendence, ranging from your everyday basic witch to the “...

TWH – Witches and Pagans across the northern hemisphere will be observing a particularly charged Samhain this week with the pervasive energy of this year and the million-plus lives lost worldwide to COVID-19 making for a particularly heavy holiday for those that observe it. It also lands on a full moon, the second in the month, which makes it a blue moon. While there’s not a lot of agreement on the energetic importance of a blue moon, many Witches feel that it gives greater power to their magick and ritual.

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Afros. Saris. Sphinxes. Rainbows.

These are some of the striking images found in actress Rachel True’s new tarot deck and guidebook — “True Heart Intuitive Tarot” — released this month with a decidedly multicultural bent. Best known for her starring roles in the 1996 cult hit “The Craft” and the 2002 sitcom “Half & Half,” True has studied tarot for most of her life and wanted her guide to reflect the diversity of her New York City birthplace.

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Halloween is fast approaching, and for most of us, it’s simply a fun holiday with candy and costumes. But for some in the Taunton area, it is an important religious holiday known as Samhain (pronounced sow-in).

For witches and pagans in our community, Oct. 31 is their new year and final harvest, as well as the time when the veil between the spirit world and ours in thinnest.

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More than a dozen men in Minnesota's Sex Offender Program are suing the state's human services department, alleging the agency has banned the practice of religious gatherings for more than six months in the wake of COVID-19.

Attorney Erick Kaardal, who filed the federal lawsuit on behalf of 15 clients, said the restrictions inside the Moose Lake facility continued even after a June executive order from Gov. Tim Walz that allowed places of worship to reopen at 50 percent capacity.

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Maintaining a strong community during the long pandemic that has consumed most of 2020 now in the U.S. has been difficult, especially for members of the Pagan community.

Long the linchpin that has held the eclectic umbrella of Pagans, Witches, Heathens, Wiccans, and others together, many Pagan shops have suffered and are struggling to stay afloat in the Covid-19 economy. So often ...