Source: The Richmond Times Dispatch
On July 21, 2004 The Richmond Times Dispatch reported, "A nonprofit Richmond group, A More Perfect Union, was formed last year to fight what it sees as subtle bias against Muslims and others of South Asian ethnicity. It's a big message, and the group doesn't have a lot of money to spread the word... But planting seeds in a mass-market society usually takes big bucks. 'At the very least, we want to plant a seed to get people to think about the experiences of others,' said Jonathan Zur, the director of AMPU, which works out of the chaplain's office at the University of Richmond... The result: a couple of television commercials, produced with the help of some major-league Hollywood talent, that look and sound like they cost a fortune, but didn't."