Kenneth Cole Ad Delights Sikhs and Goes National

February 16, 2008

Author: Anju Kaur

Source: Sikh News Network

New York fashion designer Kenneth Cole is going national with his new Spring 2008 ad campaign featuring Sandeep Singh Caberwal, who will also begin writing Monday on the company’s new blog.

“It is a good opportunity for the Sikh people,” Sandeep Singh said. “There is no positive portrayal of the Sikh identity in the media, not something younger children can relate to.”

When a floor-to-ceiling poster of Sandeep’s glamour shot, dressed in Kenneth Cole clothes and shades, appeared in the window of the Rockefeller Center store last month, it caught the eye of many New York Sikhs and created a buzz in the online community.