November 2, 2020
Witchcraft isn’t just for Halloween anymore — it’s a lifestyle.
The recent rise of WitchTok (a portmanteau of witch and TikTok) is the only latest manifestation of the internet coven’s magical ascendence, ranging from your everyday basic witch to the “influencer witches” who dominate every social platform. The Witchtok hashtag currently garners a staggering 5.4 billion views, while #WitchesofInstagram boasts 5.6 million posts.
Source: How to be a witch without stealing other people's cultures - Mashable