Hindu Community Outraged Over Ford Advertisement

March 17, 2005

Source: Daily News


On March 17, 2005 Daily News reported, "Members of the Hindu community are in a uproar after viewing Ford's latest television advert, which they say is disrespectful and misrepresents their religion. The advert, which has been screened on television recently, features a man who appears to be a guru with Lord Shiva in the background and makes reference to karma. Brindaveni Naidoo, a 23-year-old administration manager, said: 'What angers me about the advert is the association between the Hindu religion and materialism'...Naidoo said the concept of karma centered around doing good in order to repent for one's sins and not being rewarded as is implied by the advert."