Source: The Financial Times Limited
On July 10, 2000, London's Financial Times Limited published an article about a new American phenomenon: religious revitalism that is increasingly, being led by Baby Boomer women. While events run by the all-male Christian group the Promise Keepers are experiencing their lowest attendance in years, the Women of Faith concert tour is filling up arenas and stadiums throughout the country. A recent event in Atlanta, with five video screens and pulsating lights, was "more rock concert than church sermon, underlining its appeal to non-Christians and signaling a much broader trend: reaffirming faith outside formal settings." Organizer Lucy Swindol says that the "reason that so many women come here is because it's not affiliated with a church." She adds, "The women come here to connect, to sing, and to feel loved." They claim their method is working, with a attendance growing from 36,000 four years ago to a projected 400,000 this year. This year the group says 11,000 women have embraced Christianity after the concerts.