Seattle-based Bri Luna, aka @thehoodwitch, has 472,000 followers on Instagram. On her website, thehoodwitch.com, her profile picture shows an attractive young woman wearing a black dress that reveals both tattooed cleavage and one tattooed thigh, holding a crystal ball in a ring-bedecked hand. The image is fiercely sexual and deliberately powerful, but this is a power that is linked to magic, which, she says, is open to all who choose to claim it: “The universe is vast, and we need as many healing information sources as possible. It is time for us to awaken and tap into the deepest parts of ourselves and into the natural magic that is offered to us by this very planet we inhabit.”
Bri Luna is a magical influencer, whose posts appeal to the increasing number of people — especially young women — who self-identify as witches, and who account for the 6.8 million Instagram posts with the hashtag #witchesofinstagram. It’s clear that many of those posting use it simply to attract attention to their hot Goth selfies; to interior design ideas with not-much-of-a-twist — “Last Minute Beltane Ideas … place a bouquet of fresh flowers in your home. Light a red (passion) and a white candle (purity) [sic]. Decorate your home with ribbons and flowers…”; or to promises of a miracle — “Any Finger That will like this will never lack of money” (though they may lack of grammar).
On TikTok, witches are even more popular: witchtokboy, who offers spells and curses, has had 8.2 million likes and offers bookings. But it’s not just a digital phenomenon — Taylor Swift’s latest album, Evermore, has seen witches welcome her to their tribe. In the last few years, witchcraft manuals, such as Ariel Gore’s 2019 Hexing the Patriarchy: 26 Potions, Spells and Magical Elixirs to Embolden the Resistance, have been published in number and sold well. Gore writes that “magic has always been a weapon of the disenfranchised” and promises to teach her readers how to make “salt scrubs to wash away patriarchal bullshit” and “mix potions to run abusive liars out of town.”
Source: Why are women becoming witches?