Last October, a TikToker uploaded a short instructional video in which she claimed to teach a technique to "make someone think of you 24/7." All a person needed to do was follow a few simple steps: Write the name of their unrequited love on a piece of paper three times, fold the paper three times, and put it under their pillow. Subsequently having a dream about them would mean it had worked, she said.
The TikTok, which is one of hundreds on her account teaching followers simple "spells," has since been viewed more than 20 million times and received 1.4 million likes, but the comments were also filled with warnings. "Ladies, don't do this," one said. Another chimed in, "this will get you a STALKER, not a lover."
Witchcraft TikTokers have created a popular subculture often referred to as WitchTok. The hashtag #WitchTok, featuring videos claiming to teach spells, enchantments, and hexes, has been viewed 25 billion times. Related hashtags such as #WitchTikTok and #BabyWitchTok, catering to people of different ages and experience levels within the community, have millions more views.