Source: CAIR
On February 13, 2003 CAIR issued a press release stating that "a prominent national Islamic civil rights and advocacy group today announced it will launch a year-long 'Islam in America' advertising campaign designed to foster greater understanding of Islam and to counter what the group says is a rising tide of anti-Muslim rhetoric in the United States... The Council on American-Islamic Relations (CAIR) will kick off the campaign with an ad, headlined 'We're All Americans,' in the New York Times editorial page on Sunday, February 16th. That ad features images of an African-American girl, an Asian man and another man of European heritage, and asks the question: 'Which one of us is a Muslim?' The response: 'We all are...we're American Muslims.'