Facebook’s Next Target: The Religious Experience

July 25, 2021

Months before the megachurch Hillsong opened its new outpost in Atlanta, its pastor sought advice on how to build a church in a pandemic.

From Facebook.

The social media giant had a proposition, Sam Collier, the pastor, recalled in an interview: to use the church as a case study to explore how churches can “go further farther on Facebook.”

Source: Facebook’s Next Target: The Religious Experience - New York Times