In a Diverse Society, One Card Alone Can't Capture the Reason for the Season

November 30, 2003

Source: Dallas Morning News

On November 30, 2003 the Dallas Morning News reported, "In a more diverse, multicultural society, sending out holiday greetings has become a complicated affair filled with potential pitfalls. 'We're seeing an increase in cards that say 'Season's Greetings' or 'Happy Holidays' because, more and more, you may not know the religious background of the person you're sending to,' said Deidre Parkes, a spokesperson for Hallmark Cards. But for those who wish to avoid the generic route, a multicultural array of choices awaits. This fall, Hallmark introduced three greeting cards for Eid-al-Fitr, the holiday that marks the end of Ramadan, and a card for Diwali, the Hindu festival of lights. In recent years the card company has also added cards for Three Kings Day (a Christian observance popular in Hispanic communities) and beefed up its selection of Kwanzaa and Hanukkah cards. American Greetings offers multifaith cards – marking both Christmas and Hanukkah, or sporting symbols from several of the world's major religious traditions. 'Shoppers are learning to be more aware and sensitive of other people's feelings and beliefs, and our card selections are reflecting that,' said Peter Hopkins, a spokesperson for Crane & Co."