When health care leaders in the heart of Pennsylvania Dutch country began laying out a strategy to distribute COVID-19 vaccines, they knew it would be a tough sell with the Amish, who tend to be wary of preventive shots and government intervention.
Early on, they posted flyers at farm supply stores and at auctions where the Amish sell handmade furniture and quilts. They sought advice from members of the deeply religious and conservative sect, who told them not to be pushy. And they asked three newspapers widely read by the Amish to publish ads promoting the vaccine. Two refused.