Breaking Down the Sukkah Business 

Once Sukkot begins, observant Jews will spend the eight-day festival in outdoor huts that remind us of the fragility of our existence. If that sounds heavy, Avi Lazar, founder of Luxury Sukkahs, is here to remind everyone that Sukkot is all about joy. 

“It’s a beautiful holiday, the happiest of all the Jewish holidays,” the 38-year-old told the Journal. “It’s called zman simchateinu — the time of our happiness.”

Source: Breaking Down the Sukkah Business | Jewish Journal