Bradenton couple’s business fills a niche for Santeria practitioners – News

Tucked away amid a nondescript strip mall off Tamiami Trail is an equally unpretentious storefront barely visible from the road. But according to the eclectic fare advertised in Spanish and English on the picture window, this place would appear to have a monopoly on a highly specialized local niche market.

Offerings range from powders and books to readings and initiations, the store is called Botanica, generically defined as a shop that sells “traditional remedies” and other items associated with religion or spirituality. Accordingly, say Vicky and Gabriel Baeza Hasbun, the wife-husband team that owns and operates Botanica, its location here at 5225 14th St. West is neither accidental nor arbitrary

Source: Bradenton couple’s business fills a niche for Santeria practitioners – News – Daytona Beach News-Journal Online – Daytona Beach, FL